The results were immediate and measurable.

Within 3 months, the campaign generated 23,681 total views with a 76% average watch time, reflecting genuine consumer engagement rather than passive scrolling. On retail product pages, watch time reached an exceptional 85.6%, with over 1,100 shoppers actively watching Laurastar reviews before making a purchase decision.

Search performance was a clear highlight. With 13,732 search-driven views representing 52% of all traffic, Laurastar content ranked strongly on YouTube and Google Search, confirming that expeerly reviews actively pull in consumers at the moment they are researching a purchase. The campaign also countered a reputational challenge: expeerly reviews strengthened Laurastar's presence on Google Search with authentic consumer voices and are now quoted in AI-driven search results, securing Laurastar's premium standing in the newest consumer discovery channels.

Conversion rates increased by 82.44% at a leading Swiss retailer. All products saw uplift, with the exception of those launched during the Christmas period where seasonal effects made clean attribution complex.

"The conversion results we achieved with Laurastar speak for themselves. An uplift of over 80% at a leading Swiss retailer confirms what we have seen time and again: authentic video reviews from real consumers are the most powerful tool a brand can deploy at the point of purchase."

Lea von Bidder,
CEO & Co-Founder, expeerly