How Samsung used authentic consumer video reviews to close the trust gap on Swiss retail product pages, and what the numbers say.
Samsung sells some of the most feature-rich consumer electronics on the market. Smartphones, tablets, earbuds. Products where specifications alone don't tell the full story.
At the retail level, shoppers were landing on product pages without the one thing that drives purchase confidence: real, unscripted consumer voices. Brand videos explain features. Authentic reviews build trust.
Samsung partnered with Expeerly to close that gap.
DE (CH) · DE · FR · EN Swiss reviewers only, testing products in real everyday environments.
Expeerly distributed authentic video reviews directly onto retail product detail pages across European retailers. An A/B test confirmed the impact: reviews added at the point of sale led to measurably more purchases.
Test period: March 2026 - April 2026. The discount period on the S26 was excluded to ensure clean data.
The conversion boost is the highlight for us. The shopper is already deep in the purchase journey, already on a retailer page. And at that exact moment, an authentic video review tips the decision. That's what stands out most.
Samsung's agency Publicis promoted Expeerly video reviews through Instagram partnership ads and TikTok Spark Codes. CPMs dropped to half the benchmark across both platforms and all products, without any additional production cost.
Test videos are really compelling in the social environment because they're so authentic. People are much more likely to watch a test video all the way through than a classic ad.
Expeerly reviews were embedded on Samsung.com/ch through Bazaarvoice, placing authentic consumer voices directly at the point of purchase on all 5 reviewed products, in both German and French.
March 2026 – April 2026 · All campaigns
A selection of authentic video reviews from Swiss consumers. 15 reviews published across all products and languages.
See how Expeerly can drive conversion for your products across European retail.
