The Client

Ravensburger, Asmodee & Playmobil

Expeerly reviews drive conversion lift for toys & games on Thalia

• The Problem

  In the toys and games category, shoppers often want more than product images or descriptions. They look for reassurance that a board game is fun to play, that an action figure is well-made, or that a play set will truly engage kids. Brands like Ravensburger, Asmodee, and Playmobil needed a way to provide that confidence directly on retailer product pages, where purchase decisions happen.

• The OUtcome

  expeerly reviews were integrated into Thalia product detail pages in a special video review placement, in addition to the carousel. A timeline A/B test compared conversion year-over-year with and without expeerly reviews in the special placement. Across all SKUs tested, conversion rates increased by 7%.

Thalia is one of the largest retailers for books, games, and toys in the German market, with strong online and offline reach.

For this pilot, expeerly partnered with Ravensburger, Asmodee, and Playmobil to place authentic review videos directly on Thalia PDPs.

The reviews were shown both in the standard carousel and in a special review section below the product description. Tested products included board games, play sets, and toys across a wide range of price points, giving a representative view of the impact in this category.

The test was designed as a July-to-July timeline comparison (2024 vs. 2025). While year-over-year data can naturally be influenced by external factors, focusing on the relatively quieter summer months helped reduce noise and provided a clear indication of uplift.