Despite offering premium household appliances across multiple brands (De’Longhi, Braun, Nutribullet, Kenwood), the company faced a common challenge: limited customer reviews and low visibility for new and existing products. Without strong review content, conversion rates on leading retail sites were below potential.
- All products saw conversion rate increases at the key Swiss retailer
- 31,270 views in 3 weeks (77% avg. watch time, 10,504 from search)
- Top listings on YouTube, Google Search, and LLMs for product reviews
- 4.9-star average rating across all reviewed products
expeerly partnered with De’Longhi Schweiz to source reviews on 10 products across its brand portfolio, including steam irons, coffee machines, blenders, kitchen machines, and air fryers. The authentic video reviews were distributed on leading Swiss retailers product detail pages, on expeerly.com, and across social channels optimized for search visibility. Within weeks, the content consistently ranked in top placements on YouTube and Google Search, and surfaced in Large Language Models (LLMs) as trusted review sources.
Just three weeks after distributing the reviews, they ranked highly on LLMs like ChatGPT, Youtube and Google Search and increased conversion on retailers PDPs.
In only three weeks, the De’Longhi campaign generated impressive traction and measurable sales impact.
The reviews achieved more than 31,000 views, with a strong 77% average watch time that reflected genuine consumer engagement.
Of these views, over 10,500 came directly from search, showing that expeerly reviews are not only consumed on retailer sites but also drive additional reach through YouTube and Google Search. Extrapolated over a full year, this momentum projects to over half a million views annually, with nearly 180,000 search-driven views.
Equally important, the content delivered strong trust signals: the 10 reviewed products achieved an average rating of 4.9 stars. This visibility extended beyond retail and search, with expeerly reviews surfacing in Large Language Models (LLMs) as relevant sources of product feedback — ensuring De’Longhi brands are present in the newest consumer discovery channels.
Most importantly, sales performance at the retailer confirmed the business value. All reviewed products increased their conversion rates, with one excluded due to lack of availability during the measurement period. Even more striking, seven of the ten products improved conversion more than the average uplift for their respective product category, highlighting the differentiated impact of authentic video reviews.
Philipp Rohner,
Head of Sales Europe, Expeerly
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