The Client

Miele, iRobotics AG, Groupe SEB, Dyson, Tavora, Haier, Philips

Authentic Reviews Driving Conversions Across Leading Brands on Brack.ch

• The Problem

  For many premium brands, generating authentic consumer review content at scale remains a challenge. Retail partners often highlight the lack of relatable video reviews as a key factor holding back product conversions. Traditional product videos focus heavily on features, but they don’t always deliver the trust and real-life proof shoppers are looking for.

• The OUtcome

  High-quality video reviews distributed via Brack.ch achieved measurable results across multiple brands:
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  - Conversion rate on Brack.ch was on average 40.7% higher after watching an expeerly video compared to other product videos
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  - Consumers watched expeerly reviews with significantly stronger engagement — on average 64.2% longer than other videos

Expeerly collaborated with seven leading brands — Miele, iRobotics AG, Groupe SEB, Dyson, Tavora, Haier, and Philips — to source authentic product review videos across their product portfolios.

Brands suggested which products should be reviewed. They could set demographics such as age, language, or specific requirements (e.g. “Hobby Chef needed” or “Gamer with PS5”) and provide key USPs.

Expeerly sourced suitable reviewers and ensured each review adhered to our Trust Charta standards.

Brands were offered final approval in case of misleading or incorrect statements. Approved reviews were published across leading Swiss retailers and social platforms, driving visibility and conversions.