Canon sells across a broad product range, from compact photo printers to mirrorless cameras. But even a globally trusted brand faces the same challenge at the retail shelf: shoppers researching a purchase want proof from real people, not product specs. Without authentic consumer voices on retail product pages, consideration doesn't reliably turn into conversion.
- +40.7% conversion rate uplift on the SELPHY QX20 at a key Swiss retailer (A/B tested)
- 3'717 search-driven views via Google and YouTube
- 5.0/5 average star rating across all reviewed products
Expeerly sourced authentic consumer reviews for four Canon products: the SELPHY QX20, EOS R50, SELPHY CP1500, and PIXMA TS6550i. Real consumers tested each product in their own environment and shared genuine experiences on video, covering real-world use cases, hands-on impressions, and honest assessments that brand content simply cannot replicate.
Every review was evaluated against expeerly's Trust Charta standards before being approved for distribution. Reviews went live on retail product pages and were optimised for visibility across YouTube, Google Search, and social channels.
From discovery to purchase, authentic Canon reviews appeared where buying decisions happen most: Google, YouTube and retailer product pages.
An A/B test at a key Swiss retailer on the SELPHY QX20 showed conversion rate increasing from 2.45% to 3.45%, a +40.7% uplift. Shoppers who encountered authentic video reviews converted at a measurably higher rate than those who didn't.
Beyond retail, the content drove sustained visibility. Across all four products, the reviews generated 17,900 views in 8 months, including 3,896 from Google and YouTube search, putting Canon in front of consumers actively researching a purchase. Social distribution added another 16,766 views, extending reach well beyond the retail shelf.
All 12 reviews achieved a perfect 5.0/5 star rating, a trust signal that reinforces Canon's premium positioning across every channel where the content appears.
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